The challenge
Baseline wanted to connect experienced mentors with people looking for guidance, with a clear way to move from conversations to action.
Baseline wanted to connect experienced mentors with people looking for guidance, with a clear way to move from conversations to action.
A mentoring platform with video calls, AI-assisted tools and shared action planning built into the experience.
Mentors and mentees connect across the world, with clear next steps to take forward after their sessions.


Chris came to us with an idea and a vision, not a product, not a brand, not even a name for the company. He wanted to use his network's experience and expertise to help younger people, and he was looking for the right partner to make it real.
When he shared his vision, we connected with it instantly, and walked him through exactly what was possible on each platform.
We took Baseline Mentoring from idea to fully launched product, brand, design, and every technical piece in between:
Today, Baseline Mentoring facilitates mentoring sessions between mentors and mentees across the world, changing lives with clear action steps on what to do next.
“This app is amazing and works so well. The features you've been able to put within it are groundbreaking, you've really turned our vision into a reality.”